Hello there!

My name is Hesam, and I’m a UX and product designer with a background in industrial design. With nearly a decade of experience across startups and enterprises in Silicon Valley, I’ve built a career on designing thoughtful, user-centered solutions that solve complex problems and scale with product needs.

Currently, I’m the Principal Product Designer at Nordhealth, where I lead design strategy for our enterprise veterinary platform. My role spans everything from redesigning core information architecture to creating scalable product patterns and mentoring other designers. Whether shaping product strategy alongside PMs or driving design reviews to foster collaboration, I bring both a strategic and hands-on approach to the craft.

Below, you’ll find two articles I wrote about the product pattern creation process, and creating rules with adaptability and flexibility in mind.

I also co-authored an article with one of my former colleagues, who was the Head of UX Research at NordHealth. This piece delves into a crucial element of effective team organization and process: The magic that happens when you put design and research in the same room.

Areas of Expertise:

Product Experience Design:

Crafting user journeys, user stories, and personas
Creating intuitive user flows
Information architecture for seamless navigation
Ideation and developing wireframes at low, medium, and high fidelity levels
Producing high-fidelity and interactive mock-ups
Creating and implementing robust design systems
Create product patterns to bring a more cohesieve experience to the product

UX Audit:

Performing heuristic evaluations for comprehensive assessments
Discovering usability issues and enhancing the overall user experience
Providing actionable recommendations to enhance user experience, accessibility, and usability of the product
Thorough analysis and strategic recommendations

Team process:

Crafting and implementing processes, systems, and fostering a vibrant design culture.
Refining and enhancing product design workflows and strategic design direction.
Cultivating a collaborative and design-driven environment by leading and participating in regular design reviews, critiques, and discussions.
Mentoring and coaching designers to develop their abilities, expand their skillset, and advance their professional growth.

With a versatile skill set encompassing ideation, prototyping, visual/UI design, and product/UX design, I am well-equipped to lead projects from concept to execution. I thrive in dynamic environments where collaboration and innovation are valued, and I take pride in mentoring and inspiring fellow designers to push boundaries and achieve their best work.

Thank you for visiting my page. If you have any questions or would like to discuss potential collaborations, I would be delighted to connect.

Current position

Principal Product Designer | Nordhealth

Past experiences